Entirely Retail


More Ability unveils new showroom with a big splash

More Ability unveils new showroom with a big splash

A Leeds-based home improvement specialist has expanded its Harrogate showroom and introduced More Ability to the area, providing a safe and stylish bathroom solution for local residents.

Following the successful acquisition of Charms Bathrooms of Harrogate in 2017, Passmore Group predicted the move would secure an additional £1m of revenue in the first year. After 12 months of rapid growth within the area, this is a target the firm has now surpassed.

The £6m turnover business – which has a 53-year heritage and incorporates More Bathrooms – has been offering the More Ability service for over a quarter of a century. The existing 3,000 sqft space will now also showcase stylish yet accessible bathrooms, which aim to improve the independence of over 65’s and the less-abled. It will also create up to 10 jobs for local fitters, installers and surveying staff, as well as aid the firm in implementing its plans to grow the business to £10m in the next 3-5 years.

Commenting on the latest showroom launch, managing director Tony Passmore said: “We have grown to become the leading bathroom installer and designer in the region, so further expansion in Harrogate after a fantastic 12 months seemed like the next logical step.

"We have grown to become the leading bathroom installer and designer in the region, so further expansion in Harrogate after a fantastic 12 months seemed like the next logical step."
Tony Passmore

“To help prevent accessibility issues whilst allowing people to remain independent, we offer a wide range of equipment, including walk-in baths, easy access showers and wet rooms. 60% of our customers put their bathing problems down to a form of arthritis – and with 10 million people in the UK consulting their GP each year for arthritic related conditions – we have witnessed a gradual increase in need for the More Ability bathrooms.”

Statistics reveal that one-third of people over the age of 65 tend to slip and fall in the bathroom at least once per year, highlighting the importance of specialist equipment and products to combat this. And with a staggering 80% of falls in the home happening in the same place, the brand exists to provide a stylish solution to the elderly and less-abled.

“The Harrogate expansion signifies our desire to provide a fantastic bathroom experience to as many Yorkshire customers as possible,” adds Tony. “We don’t believe any customer should have to sacrifice a style of design, whatever their requirements.”

To celebrate the showroom launch of More Ability, Passmore is running a competition throughout the remainder of 2018 and into the new year until 25th January, where the firm will be giving away an easy access shower room up to the value of £6000. Full details about the entry process can be found at: https://www.moreability.co.uk/competition

Headquartered in Wortley, Leeds, the 50-strong company services customers within a 40 mile radius of both its showrooms.

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