Entirely Retail

YORKSHIRE RETAIL NEWS

Monday March 12 2018


Leading disinfectant brand unveils fragrance walk at Crufts


Zoflora, part of leading Huddersfield-based healthcare manufacturer Thornton & Ross, showcased a unique, floral themed, fragrance installation at Crufts 2018 at the Birmingham NEC.



Leading disinfectant brand unveils fragrance walk at Crufts

The Zoflora Fragrance Walk is over two metres high and nearly four metres long, comprising of exquisite fantasy flowers including daffodils, lavender, roses, hydrangeas and greenery to represent the natural fragrances and floral notes which are found in Zoflora’s extensive product range.

 

Television actress, Jacqueline Jossa, famed for her role on BBC one’s long running soap, EastEnders unveileding the Zoflora Fragrance Walk along with her Cockapoo Rosie. The soap star also introduced the brand’s VIP (Very Important Poodle), a two metre high floral, sculpture of a poodle, a breed synonymous with Crufts’ prestigious Best in Show category.

 

The iconic household brand, proudly produced in Yorkshire for almost 100 years, has a strong affinity with animals, boasting a popular pet-friendly disinfectant, Fresh Home. This delicate fragrance will also emanate from the art installation to further enhance the unique experience.

 

Zoflora Brand Manager, Victoria Motley said, “Crufts gives us the perfect opportunity to engage with our loyal customer base, who has taken our pet friendly product to their hearts.

 

“To mark our inaugural attendance, we have commissioned a unique and exciting floral sculpture, which we believe really has the wow factor! The vibrant colours and enticing scent of the Zoflora Fragrance Walk celebrates the magical fragrance inspired world of Zoflora and encapsulates every aspect of the brand, providing an immersive, sensory experience for everyone who steps inside.”

 

Zoflora enlisted the creative skills of award-winning floral architect, Mat Hepplestone, who has designed and created the work of art using inspiration from the floral themes and colours that are synonymous with the fragrance-led brand.

 

Containing patented malodour technology, Zoflora’s Fresh Home product has been tested against pet-specific odours including vomit, urine, excrement and that horrid ‘wet dog’ smell.

 

Zoflora Fresh Home also kills 99% of bacteria and viruses including Bordetella Bronchiseptica (a cause of kennel cough in dogs, 'snuffles' in rabbits and respiratory disease in cats), Campylobacter Jejuni (diarrhoea in dogs and humans) and MRSA (antibiotic-resistant infections in dogs, cats and other pets), as well as Streptococcus equi (Strangles in horses).

 

It is also effective against other common household bacteria including E.coli, Salmonella, Listeria, Influenza – Type A (H1N1), Human Herpes Virus, Rotavirus and Respiratory Syncytial Virus (RSV).

 

This year’s activity follows hot on the heels of Zoflora’s phenomenal success at the RHS Hampton Court Flower Show in 2017. Zoflora together with their charity partner, Caudwell Children were awarded a Gold Medal for their garden, as well as securing Best in Show and the much coveted People’s Choice Award.

 

Verified by Kantar Worldpanel data**, Zoflora now commands over 35% of the volume sales of the Disinfectant market (more than double that of its nearest competitor Dettol), and over 37% of the sales value of UK Disinfectant sales. 

 

*Not suitable for use in vivaria or fish tanks.

 

References:

**Kantar Worldpanel 52 31/12/2017



"Crufts gives us the perfect opportunity to engage with our loyal customer base, who has taken our pet friendly product to their hearts."
Victoria Motley








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