Entirely Retail


Monday March 12 2018

Leading disinfectant brand unveils fragrance walk at Crufts

Zoflora, part of leading Huddersfield-based healthcare manufacturer Thornton & Ross, showcased a unique, floral themed, fragrance installation at Crufts 2018 at the Birmingham NEC.

Leading disinfectant brand unveils fragrance walk at Crufts

The Zoflora Fragrance Walk is over two metres high and nearly four metres long, comprising of exquisite fantasy flowers including daffodils, lavender, roses, hydrangeas and greenery to represent the natural fragrances and floral notes which are found in Zoflora’s extensive product range.


Television actress, Jacqueline Jossa, famed for her role on BBC one’s long running soap, EastEnders unveileding the Zoflora Fragrance Walk along with her Cockapoo Rosie. The soap star also introduced the brand’s VIP (Very Important Poodle), a two metre high floral, sculpture of a poodle, a breed synonymous with Crufts’ prestigious Best in Show category.


The iconic household brand, proudly produced in Yorkshire for almost 100 years, has a strong affinity with animals, boasting a popular pet-friendly disinfectant, Fresh Home. This delicate fragrance will also emanate from the art installation to further enhance the unique experience.


Zoflora Brand Manager, Victoria Motley said, “Crufts gives us the perfect opportunity to engage with our loyal customer base, who has taken our pet friendly product to their hearts.


“To mark our inaugural attendance, we have commissioned a unique and exciting floral sculpture, which we believe really has the wow factor! The vibrant colours and enticing scent of the Zoflora Fragrance Walk celebrates the magical fragrance inspired world of Zoflora and encapsulates every aspect of the brand, providing an immersive, sensory experience for everyone who steps inside.”


Zoflora enlisted the creative skills of award-winning floral architect, Mat Hepplestone, who has designed and created the work of art using inspiration from the floral themes and colours that are synonymous with the fragrance-led brand.


Containing patented malodour technology, Zoflora’s Fresh Home product has been tested against pet-specific odours including vomit, urine, excrement and that horrid ‘wet dog’ smell.


Zoflora Fresh Home also kills 99% of bacteria and viruses including Bordetella Bronchiseptica (a cause of kennel cough in dogs, 'snuffles' in rabbits and respiratory disease in cats), Campylobacter Jejuni (diarrhoea in dogs and humans) and MRSA (antibiotic-resistant infections in dogs, cats and other pets), as well as Streptococcus equi (Strangles in horses).


It is also effective against other common household bacteria including E.coli, Salmonella, Listeria, Influenza – Type A (H1N1), Human Herpes Virus, Rotavirus and Respiratory Syncytial Virus (RSV).


This year’s activity follows hot on the heels of Zoflora’s phenomenal success at the RHS Hampton Court Flower Show in 2017. Zoflora together with their charity partner, Caudwell Children were awarded a Gold Medal for their garden, as well as securing Best in Show and the much coveted People’s Choice Award.


Verified by Kantar Worldpanel data**, Zoflora now commands over 35% of the volume sales of the Disinfectant market (more than double that of its nearest competitor Dettol), and over 37% of the sales value of UK Disinfectant sales. 


*Not suitable for use in vivaria or fish tanks.



**Kantar Worldpanel 52 31/12/2017

"Crufts gives us the perfect opportunity to engage with our loyal customer base, who has taken our pet friendly product to their hearts."
Victoria Motley

DISCLAIMER: The statements, opinions, views and advice expressed in this article are those of the author/organisation and not of ENTIRELY. This article should represent information correct at the time of publication however whilst every care has been taken to present up-to-date and accurate information, we cannot guarantee that inaccuracies will not occur. ENTIRELY will not be held responsible for any claim, loss, damage or inconvenience caused as a result of any information within this article or any information accessed through this site. The content of any organisations websites which you link to from ENTIRELY are entirely out of the control of ENTIRELY, and you proceed at your own risk. These links are provided purely for your convenience and do not imply any endorsement of or association with any products, services, content, information or materials offered by or accessible to you at the organisations site.

Discover the best Industry News & Opinion on Entirely

Brulimar Optical Supplies

Leading eyewear manufacturer and designer, The Brulimar Optical Group, has a portfolio of over 4,500 frames for the adult, teen and children's optical markets. As the UK's largest eyewear manufacturer, Brulimar specialises in making some of the world's most well-known brands accessible to UK eyewear retailers. Best-known brands include Lee Cooper, Bench, Pineapple and Henleys, alongside own-brand ranges Eclipse and Geek Chique.

Plastic Card Services

Plastic Card Manufacturer

Plastic Card Services is one of the UKs leading manufacturers and suppliers of plastic cards and associated services. The key areas to the business are card manufacturing, card personalisation and mailing, data processing, artwork and design as well as offering a secure warehouse facility for the storage and issue of stock into production as required.We work with clients across multiple markets including retail, finance, hotels, travel and leisure, and the public sector.

Redbox Digital


Founded in 2004, Redbox Digital is an internationally trusted ecommerce agency with a reputation for providing end-to-end digital and omnichannel commerce solutions for major brands across the globe, in both the B2C and B2B sectors. Their work has been recognised and praised by international clients including Paperchase, Nestl Screwfix, Nespresso and AXA.

Kate Hulley

Director of BoxedUp Packaging

Kate Hulley is the Director of Boxed-Up and Belmont Packaging, having taken over the family business in 2013. Kate has been in the Manufacturing industry for as long as she can remember and the company, founded by her father in 1978, operate under ethical principles in regards to people and the environment, with a forward-thinking and refreshingly female-led team.

BoxedUp Packaging

Ecommerce Team Leader

Boxed-up is the eCommerce division of Belmont Packaging Ltd who are a female led manufacture of corrugated cardboard with 40 years in the business.


New partner at Clive Owen LLP in York

FCCA qualified Rob has more than 30 years experience in regional accountancy firms, specialising in audit, accounts, business planning and tax. As a Xero certified adviser, he has specific expertise in cloud accounting

Discover the best Industry News & Opinion on Entirely