Entirely Retail


Thursday March 21 2019

Major growth for wholesale flooring company

Major growth for wholesale flooring company

A company which sells flooring to the retail industry has experienced unprecedented growth, including adding hundreds of new customers, following a major investment in its business.

Just six months ago, Stockport-based wholesaler Kellars was supplying flooring to just a handful of customers in the Greater Manchester area.
But a private investment has enabled the company to expand rapidly and it is now taking orders for its products from hundreds of retailers, trade customers and smaller flooring wholesalers.

It is now distributing flooring as far north as Kendal in Cumbria, east to Leeds and west to Pwhelli in Wales.

And is now targeting further expansion, with plans to expand into other parts of the country in the future.

Kellars has also tripled the amount of staff working from its head office at Bletchley Road on the Heaton Mersey Industrial Estate, with more joining in the summer.

Kellars Commercial Director Dave Francis said: “Last year, we made a significant investment in staff and infrastructure, with the long-term aim of growing Kellars into one of the leading players in the wholesale flooring industry.

"In addition to an extended range of carpets, this has included providing new products, such as laminate flooring, luxury vinyl tile and artificial grass, reflecting the growing demand from consumers for different types of flooring.

“In total we have invested over £2 million in stock for our warehouse, and a further £100,000 in flooring samples to show our range at flooring exhibitions and events.
In order to distribute its products, Kellars has invested over £300,000 in a new fleet of vehicles alone.

Mr Francis added: “We are building the infrastructure which will allow to expand even further over the next few years, which will mean creating even more new jobs and investing further in our fleet and products.

“We will also be looking to open further depots which will enable us to extend our presence in other parts of the country.

“It’s a whole new chapter for the business.”

"We are building the infrastructure which will allow to expand even further over the next few years, which will mean creating even more new jobs and investing further in our fleet and products."
Dave Francis

DISCLAIMER: The statements, opinions, views and advice expressed in this article are those of the author/organisation and not of ENTIRELY. This article should represent information correct at the time of publication however whilst every care has been taken to present up-to-date and accurate information, we cannot guarantee that inaccuracies will not occur. ENTIRELY will not be held responsible for any claim, loss, damage or inconvenience caused as a result of any information within this article or any information accessed through this site. The content of any organisations websites which you link to from ENTIRELY are entirely out of the control of ENTIRELY, and you proceed at your own risk. These links are provided purely for your convenience and do not imply any endorsement of or association with any products, services, content, information or materials offered by or accessible to you at the organisations site.

Discover the best Industry News & Opinion on Entirely

Brulimar Optical Supplies

Leading eyewear manufacturer and designer, The Brulimar Optical Group, has a portfolio of over 4,500 frames for the adult, teen and children's optical markets. As the UK's largest eyewear manufacturer, Brulimar specialises in making some of the world's most well-known brands accessible to UK eyewear retailers. Best-known brands include Lee Cooper, Bench, Pineapple and Henleys, alongside own-brand ranges Eclipse and Geek Chique.

Kate Hulley

Director of BoxedUp Packaging

Kate Hulley is the Director of Boxed-Up and Belmont Packaging, having taken over the family business in 2013. Kate has been in the Manufacturing industry for as long as she can remember and the company, founded by her father in 1978, operate under ethical principles in regards to people and the environment, with a forward-thinking and refreshingly female-led team.

BoxedUp Packaging

Ecommerce Team Leader

Boxed-up is the eCommerce division of Belmont Packaging Ltd who are a female led manufacture of corrugated cardboard with 40 years in the business.

Plastic Card Services

Plastic Card Manufacturer

Plastic Card Services is one of the UKs leading manufacturers and suppliers of plastic cards and associated services. The key areas to the business are card manufacturing, card personalisation and mailing, data processing, artwork and design as well as offering a secure warehouse facility for the storage and issue of stock into production as required.We work with clients across multiple markets including retail, finance, hotels, travel and leisure, and the public sector.

Redbox Digital


Founded in 2004, Redbox Digital is an internationally trusted ecommerce agency with a reputation for providing end-to-end digital and omnichannel commerce solutions for major brands across the globe, in both the B2C and B2B sectors. Their work has been recognised and praised by international clients including Paperchase, Nestl Screwfix, Nespresso and AXA.


Heated Tobacco Launches In Manchester

Manchester has become the first city outside London to see the launch of IQOS Heated Tobacco technology. Two new IQOS stores have opened in St Anns Square and Princess Street, with heated tobacco sticks called HEETS now available in 50 retailers across the city

Discover the best Industry News & Opinion on Entirely