Entirely Retail

NORTHWEST RETAIL NEWS

Monday July 20 2015


Agency's brand strategy helps board game tame a Dragon




Agency's brand strategy helps board game tame a Dragon

The creators of a board game, who have secured Dragons' Den investment, have praised the Lancashire marketing agency that helped them bring it to market.
 
A successful pitch for Accentuate – The Game Of Accents by brother and sister team Graeme and Fiona Fraser-Bell on BBC2 last night (Sunday 19 July) culminated in a contract with Peter Jones worth £45,000.

The prototype game had been devised and played by the Fraser-Bell family for several years. Preston-based marketing agency every1 created the striking brand from scratch, designed and produced stylish packaging and game assets, and built a fully responsive, mobile-friendly website.
 
The full service agency also designed and implemented a supportive launch strategy that included print, online and cinema advertising, content marketing, and social media.
 
Graeme Fraser-Bell said: "The development of the Accentuate brand has been the critical foundation of our success so far. every1 was able to immediately identify and assimilate our DNA. The positive comments made by the Dragons' Den team testify to the benefits of our choice to work with them.
 
"Launching in July 2014, we only had six months within which to get Accentuate in front of a mass audience in time for the peak Christmas season of 2014. Through development of a systematic and precision planned SEO strategy, every1 were able to meet our demanding targets."
 
every1's Managing Director Simon Clayton said: "We focused the brand launch strategy on building awareness among potential customers, as well as supporting the take up of Accentuate by major retailers like John Lewis and Firebox.
 
"We put a lot into this product because we believe in it, to the point where some of our support was offset against future sales. We're absolutely delighted that it has gone on to support this milestone in its future – investment from a Dragon."
 
Established more than ten years ago, every1 works with clients across many diverse sectors, including entertainment, healthcare and business support.
 
Accentuate is based in the Wirral.



""








DISCLAIMER: The statements, opinions, views and advice expressed in this article are those of the author/organisation and not of ENTIRELY. This article should represent information correct at the time of publication however whilst every care has been taken to present up-to-date and accurate information, we cannot guarantee that inaccuracies will not occur. ENTIRELY will not be held responsible for any claim, loss, damage or inconvenience caused as a result of any information within this article or any information accessed through this site. The content of any organisations websites which you link to from ENTIRELY are entirely out of the control of ENTIRELY, and you proceed at your own risk. These links are provided purely for your convenience and do not imply any endorsement of or association with any products, services, content, information or materials offered by or accessible to you at the organisations site.






Discover the best Industry News & Opinion on Entirely















Plastic Card Services

Plastic Card Manufacturer


Plastic Card Services is one of the UKs leading manufacturers and suppliers of plastic cards and associated services. The key areas to the business are card manufacturing, card personalisation and mailing, data processing, artwork and design as well as offering a secure warehouse facility for the storage and issue of stock into production as required.We work with clients across multiple markets including retail, finance, hotels, travel and leisure, and the public sector.






Brulimar Optical Supplies


Leading eyewear manufacturer and designer, The Brulimar Optical Group, has a portfolio of over 4,500 frames for the adult, teen and children's optical markets. As the UK's largest eyewear manufacturer, Brulimar specialises in making some of the world's most well-known brands accessible to UK eyewear retailers. Best-known brands include Lee Cooper, Bench, Pineapple and Henleys, alongside own-brand ranges Eclipse and Geek Chique.






Redbox Digital

ecommerce


Founded in 2004, Redbox Digital is an internationally trusted ecommerce agency with a reputation for providing end-to-end digital and omnichannel commerce solutions for major brands across the globe, in both the B2C and B2B sectors. Their work has been recognised and praised by international clients including Paperchase, Nestl Screwfix, Nespresso and AXA.






Kate Hulley

Director of BoxedUp Packaging


Kate Hulley is the Director of Boxed-Up and Belmont Packaging, having taken over the family business in 2013. Kate has been in the Manufacturing industry for as long as she can remember and the company, founded by her father in 1978, operate under ethical principles in regards to people and the environment, with a forward-thinking and refreshingly female-led team.






BoxedUp Packaging

Ecommerce Team Leader


Boxed-up is the eCommerce division of Belmont Packaging Ltd who are a female led manufacture of corrugated cardboard with 40 years in the business.






RECOMMENDED FOR YOU ON ENTIRELY NORTH WEST






































Heated Tobacco Launches In Manchester


Manchester has become the first city outside London to see the launch of IQOS Heated Tobacco technology. Two new IQOS stores have opened in St Anns Square and Princess Street, with heated tobacco sticks called HEETS now available in 50 retailers across the city



















Discover the best Industry News & Opinion on Entirely