Entirely Retail

NORTHUMBERLAND RETAIL NEWS

Monday July 16 2018


Business students help historic market town tackle online shopping boom


A group of final year business students at Northumbria University recently teamed up with Morpeth & District Chamber of Trade to help retailers in the town boost sales and attract more visitors.



Business students help historic market town tackle online shopping boom

Ken Brown, chair of Morpeth & District Chamber of Trade, explains: “Morpeth, like towns across the country, is increasingly competing with the internet to thrive. While the Chamber has made commendable efforts to develop Morpeth and its local trade, we feel there is room for change and improvement.

“We approached the Business Clinic at Northumbria University to tap into bright, emerging talent to see if the business leaders of tomorrow could devise a marketing and events strategy to better support trade and tourism in the town and they did not disappoint.”

The Business Clinic model at Northumbria University’s Newcastle Business School involves groups of business students forming a ‘consultancy firm’ to provide free advice to clients. Students are asked to analyse the problem they are presented, consider possible solutions and provide a detailed report and full presentation of their recommendations. The service is available to all types of businesses from SMEs and multinationals to charities and third sector organisations.

“The students have been extremely thorough in their research, meeting with local businesses and hosting focus groups with retailers, people in the local community and wider stakeholders. 

“The strategy they’ve produced is excellent and deliverable. It encompasses digital marketing to drive engagement between the local community, visitors and retailers. They have also devised an exciting annual events plan which plays to the town’s strengths around heritage and culture and will appeal across the age groups.

“I feel we have greatly benefited from the experience. The team has really run with the brief and come up with a very professional, comprehensive strategy designed to position Morpeth as a destination for individuals and families to come and enjoy their leisure time,” says Ken.

In 2017, the Business Clinic was ‘Highly Commended’ by the British Academy of Management Education Practice Awards Panel for its role in bringing students and businesses together to identify and deliver genuine solutions for real businesses.

Nigel Coates, director of the Business Clinic, said: “We have been delighted to work with Morpeth & District Chamber of Trade. They are an organisation proactively tackling a very real issue for high street retailers and local communities. We are proud of our students and the professional approach they’ve taken. This type of experiential education is crucial in their development and helps to give them a competitive edge as they take their next career steps in the business world after graduation.”

Morpeth & District Chamber of Trade is a non-government organisation currently comprising 48 local businesses paying membership fees. Their goal is to further the interests of the local business community. Members gain access to a wide range of benefits including, but not limited to, discounts on participation in events, business development and networking opportunities.

To find out more go to: http://morpethchamberoftrade.com/ or contact the Northumbria University Business Clinic at: https://www.northumbria.ac.uk/business-services/the-business-clinic/.



"Morpeth, like towns across the country, is increasingly competing with the internet to thrive."
Ken Brown, chair of Morpeth District Chamber








DISCLAIMER: The statements, opinions, views and advice expressed in this article are those of the author/organisation and not of ENTIRELY. This article should represent information correct at the time of publication however whilst every care has been taken to present up-to-date and accurate information, we cannot guarantee that inaccuracies will not occur. ENTIRELY will not be held responsible for any claim, loss, damage or inconvenience caused as a result of any information within this article or any information accessed through this site. The content of any organisations websites which you link to from ENTIRELY are entirely out of the control of ENTIRELY, and you proceed at your own risk. These links are provided purely for your convenience and do not imply any endorsement of or association with any products, services, content, information or materials offered by or accessible to you at the organisations site.






Discover our Industry Magazines
















Discover our UK Regional Magazines


North West Business News, Jobs and Events | Entirely North West UK
East of England Business News, Jobs and Events | Entirely East England UK
Ireland Business News, Jobs and Events | Entirely Ireland
London Business News, Jobs and Events | Entirely London UK
Midlands Business News, Jobs and Events | Entirely Midlands UK
North East Business News, Jobs and Events | Entirely North East UK
Scotland Business News, Jobs and Events | Entirely Scotland
South East Business News, Jobs and Events | Entirely South East UK
South West Business News, Jobs and Events | Entirely South West UK
Wales Business News, Jobs and Events | Entirely Wales
Yorkshire Business News, Jobs and Events | Entirely Yorkshire UK


Brulimar Optical Supplies


Leading eyewear manufacturer and designer, The Brulimar Optical Group, has a portfolio of over 4,500 frames for the adult, teen and children's optical markets. As the UK's largest eyewear manufacturer, Brulimar specialises in making some of the world's most well-known brands accessible to UK eyewear retailers. Best-known brands include Lee Cooper, Bench, Pineapple and Henleys, alongside own-brand ranges Eclipse and Geek Chique.






Plastic Card Services

Plastic Card Manufacturer


Plastic Card Services is one of the UKs leading manufacturers and suppliers of plastic cards and associated services. The key areas to the business are card manufacturing, card personalisation and mailing, data processing, artwork and design as well as offering a secure warehouse facility for the storage and issue of stock into production as required.We work with clients across multiple markets including retail, finance, hotels, travel and leisure, and the public sector.






Redbox Digital

ecommerce


Founded in 2004, Redbox Digital is an internationally trusted ecommerce agency with a reputation for providing end-to-end digital and omnichannel commerce solutions for major brands across the globe, in both the B2C and B2B sectors. Their work has been recognised and praised by international clients including Paperchase, Nestl Screwfix, Nespresso and AXA.






Kate Hulley

Director of BoxedUp Packaging


Kate Hulley is the Director of Boxed-Up and Belmont Packaging, having taken over the family business in 2013. Kate has been in the Manufacturing industry for as long as she can remember and the company, founded by her father in 1978, operate under ethical principles in regards to people and the environment, with a forward-thinking and refreshingly female-led team.






BoxedUp Packaging

Ecommerce Team Leader


Boxed-up is the eCommerce division of Belmont Packaging Ltd who are a female led manufacture of corrugated cardboard with 40 years in the business.






RECOMMENDED FOR YOU ON ENTIRELY NORTH EAST






















































Discover our Industry Magazines
















Discover our UK Regional Magazines


North West Business News, Jobs and Events | Entirely North West UK
East of England Business News, Jobs and Events | Entirely East England UK
Ireland Business News, Jobs and Events | Entirely Ireland
London Business News, Jobs and Events | Entirely London UK
Midlands Business News, Jobs and Events | Entirely Midlands UK
North East Business News, Jobs and Events | Entirely North East UK
Scotland Business News, Jobs and Events | Entirely Scotland
South East Business News, Jobs and Events | Entirely South East UK
South West Business News, Jobs and Events | Entirely South West UK
Wales Business News, Jobs and Events | Entirely Wales
Yorkshire Business News, Jobs and Events | Entirely Yorkshire UK