Entirely Retail


Tuesday March 26 2019

Bathrooms amongst the worst household smells says new research

New research carried out by Aqdot, creators of Oderase, has revealed that bathroom smells are the amongst the most hated odours in the home.

Bathrooms amongst the worst household smells says new research

In the research while more than 20% thought that smells related to the bathroom were the most disgusting almost a third of those questioned found the smell of bins revolting. Out of date milk, body odour and pet-related stenches are also very unpopular, with cooking, shoes and trainers and teenage bedrooms also featuring.

Jing Zhang, co-founder and Marketing Director of Aqdot, said: “We all like to think our homes are clean and odour-free but it’s a fact that there are some things that do not smell very pleasant.  It was the smell of nappies that prompted my husband and me to develop Oderase, initially for bathrooms as we know that this is a space where people most want a product that simply works.

“As a mum, it is great to now have the option of purchasing an air freshener that is fragrance-free, non-toxic and non-aerosol, kind and caring for the whole family.”

Tim Wright, CEO of Aqdot said: “Given the impact identified in the survey we have focused our initial development work for fragrance-free Oderase on combatting bathroom smells without introducing additional unpleasant scents. We are delighted by the response that we are receiving to our launch of this disruptive product.  Our scientific specialists are continuing testing and developing formulations as we plan to broaden the product range to provide solutions across the variety of unpleasant smells that our customers want to eradicate.”

Core to Aqdot is a husband/wife team who are two of the co-founders of the company. Having had their child and changed countless smelly nappies in the early days of their entrepreneurial journey, Dr Jing Zhang and Dr Roger Coulston realised that they had developed a technology that could potentially be used to genuinely change the way bad odours are removed in our homes for the better. They believed that it would be possible to clear odours in a more caring way, without the need to use allergy-causing fragrances or propellants, to be kinder to our families and pets.

Together with the team at Aqdot, they have created Oderase, a fragrance-free, non-aerosol pump spray that effectively clears bathroom odours and is now available to buy from Ocado.

Oderase is the first and only fragrance-free, odour erasing spray in the UK market. It utilises a new technology, developed by scientists and innovators at Aqdot, a company originally spun out of the Cambridge University, to instantly eliminate bad smells.


*Panelbase research carried out with 1746 participants in September 2018

A limited number of review products are available – contact Caroline Walker on 01325 363436

"As a mum, it is great to now have the option of purchasing an air freshener that is fragrance-free, non-toxic and non-aerosol, kind and caring for the whole family."
Jing Zhang, co-founder and Marketing Director

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